Zebra Striping: The New Way To Cut Back On Alcohol

Have you heard of zebra striping?

Zebra striping is the new trend that's sweeping the alcohol industry where people cycle their drinks, opting for a 1 for 1 approach. By drinking one alcoholic drink, followed by one soft drink, people are able to moderate their drinking and minimise the hangover the next day.

With the rise of health-conscious individuals and the growing demand for reduced alcohol consumption, zebra striping is poised to revolutionise the industry. 

What is zebra striping?

Zebra striping is drinking one alcoholic drink and then following it with a non-alcoholic one. 

Options could be to choose a non-alcoholic beer, wine or cocktails or a soft drink to lessen the load placed on the body when drinking. By alternating with water or a soft drink, you can lessen the volume of alcohol in your blood overall.

New research shows that nearly a quarter (23%) of UK adults claim to do this to moderate their consumption.

Moderating Alcohol Consumption: How Common Is It?

Our relationship with alcohol is changing, largely thanks to the younger generations.

In 2024, 1 in 5 Gen Z-ers claimed to not drink alcohol, with over half (56%) of adults planning to reduce their alcohol consumption. Moderating drinking is becoming a much more acceptable way to drink, with no and low options becoming the norm at bars and restaurants.

The same study found that 31% of people in 2024 had been disappointed by no and low options at bars and/or have left a venue early due to lack of non-alcoholic options. 

Who can moderate alcohol consumption

Moderating your drinking can be a great way to feel healthier and get more done the next day. However, it’s important to note that for a small percentage of people, moderation is simply not an option.

For those who have had alcohol addictions and cannot moderate, staying sober is always the right and only way to go. 

Meanwhile, if you’re a person who drinks a bit more than they’d like to and is able to cut down relatively easily, then moderation can be a great tool.

How to moderate alcohol consumption

Implementing practical tips help you moderate alcohol consumption.

Here are some ways to moderate:

• Establish a drink count for social events so that you can stick to that number: This pre-commitment helps prevent impulsive decisions that could lead to overindulgence.
• Use zebra striping to stay hydrated and reduce overall intake. 
• Choose lower-alcohol options: Often drinks come in varying strengths, and opting for drinks with lower alcohol content can help you control your consumption. 
• Savour your drink rather than consuming it quickly.
• Drink mindfully: Try and be fully present during your drinking experience, paying attention to the flavours, aromas, and sensations of each sip. 

Achieving a Healthier Relationship with Alcohol

Achieving a healthier relationship with alcohol is a journey that involves understanding your limits, making conscious choices, and embracing moderation. By acknowledging the importance of moderation, recognising the risks of excessive drinking, and exploring the benefits of responsible consumption, you can build a healthier relationship with alcohol.

With the right mindset and resources, you can foster a positive relationship with alcohol that promotes a healthier, more fulfilling life.

Shop our range of non-alcoholic options now, to find the perfect non-alcoholic drink for zebra striping.